Discovery Call
We start by understanding your firm, the practice areas you want to grow, the types of clients you’re looking for, your intake process, and what success looks like for you. Good campaigns are built on clear goals.
Google Ads for Law Firms
We run Google Ads exclusively for law firms — and have for over 13 years. Every dollar we manage is spent attracting the kind of clients your firm actually wants.
13
+
Years in business
100
+
Law Firms Served
3.1
years
Average client tenure
100
%
Legal-only clients
What We Do Differently
Google Ads that work as hard as you do
We only work with law firms
We don’t manage campaigns for restaurants, retailers, or anyone else. Our entire focus is legal. That means we understand how people search when they need an attorney, what drives them to call, and what makes one firm’s ad stand out from the next. That depth of experience comes from doing this, and only this, for over a decade.
We target the leads worth paying for
Legal clicks are expensive. A single click in a competitive market can cost $30, $60, or more. We treat your budget as an investment. Our campaigns are built to filter out low-intent and unqualified traffic so that when someone clicks your ad, there’s a real reason they’re looking for legal help and a real chance they become a client.
We build the landing pages too
Where most ad agencies stop at the click, we go further. As a web design firm, we design and build dedicated landing pages for your campaigns, pages built specifically to convert a visitor into an inquiry. A well-placed ad paired with a weak landing page is money down the drain. We make sure the entire experience, from the ad copy to the page a prospect lands on, is designed to get them to contact you.
Transparent reporting, no spin
Every month you’ll see exactly how your campaigns are performing: conversions, cost per lead, lead volume, and the metrics that actually tell you whether the investment is working. If something isn’t performing, we say so and we fix it. Our goal is to build campaigns that generate sustainable, long-term results for your firm.
Our Process
How we build your campaign
01
02
Research & Strategy
We research how your ideal clients are searching, what your competitors are bidding on, and where the real opportunities are in your market. This shapes every decision that follows, from the keywords we target to the budget we recommend.
03
Campaign & Ad Copy
We build your campaigns from the ground up and write all the ad copy. The goal is simple: your ad should speak directly to someone who needs your help and give them a clear reason to choose your firm over the others on the page.
04
Landing Page Design
We design and build dedicated landing pages for your campaigns: these are not the pages already on your website, but specifically designed to convert an ad click into a consultation request. Focused, fast, and built for one purpose.
05
Ongoing Management
We monitor performance, adjust bids, refine targeting, test ad variations, and cut what isn’t working. The goal is continuous improvement to constantly extract the maximum performance.
06
Monthly Strategy Calls
Every month we review results with you directly. We walk through what happened, what’s working, and what to expect next. You’ll always know where things stand. No jargon, no vague reassurances, just a clear picture of your campaign.
Common Questions
Before we talk, here’s what most firms ask
How much should my firm budget for Google Ads?
It depends on your market, practice area, and goals. Legal advertising is competitive, especially for personal injury and family law, so realistic minimums in most markets start around $2,000–$3,000 per month in ad spend. We’ll give you an honest assessment of what’s workable in your area during our initial conversation, not a number designed to get you to sign.
How long before I see results?
Most campaigns start generating leads within the first two to four weeks. That said, the first 60–90 days are largely a learning period: we’re gathering data, making adjustments, and finding what works best in your specific market. By month three, most clients see consistent, improving performance. Anyone who promises immediate, dramatic results on day one is overselling.
Do you require long-term contracts?
There are no long term contracts, but we do request a minimum commitment of 3-6 months depending on the campaigns, practice areas and locations. We ask for 30 days’ notice to wind down campaigns cleanly, but otherwise we work on a month-to-month basis. We’d rather earn your continued business by performing than hold you to a contract.
What's included in your management fee?
Campaign strategy, full campaign build, ad copy, landing page design and development, ongoing optimization, monthly reporting, and a monthly strategy call. There are no add-on fees for these services — they’re part of how we work with every client.
Will you work with my competitors?
We don’t take on competing firms in the same geographic market and practice area. Once you’re a client, we protect that exclusivity. We’ll be upfront if there’s any potential conflict before we begin.
We already have an agency. Why would we switch?
That’s a fair question. The simplest answer: we specialize in law firms, and most agencies don’t. If your current campaigns are generating consistent, quality leads at a cost that makes sense, you probably shouldn’t switch. If you’re not sure whether your campaigns are performing well — or you know they’re not — a free audit from us will give you a clear picture with no obligation to do anything about it.
Thinking about a new project?
We work exclusively with law firms. We know the space, we know what works, and we’re not interested in overpromising. If that sounds like the kind of agency you’ve been looking for, we’d like to hear from you.