Honeyed

The Challenge

Honeyed is a New York based brand focused on innovative baby products such as pacifier clips, splat mats and changing covers. But where most baby products opt for cutesy patterns and looks, Honeyed’s design philosophy is decidedly more grown up and modern, and their new website had to be a reflection of this singularity.

Redesiging in Shopify

Honeyed’s previous store was already created on Shopify, but with a basic theme and layout, it lacked the modern, minimalistic feel of the brand. With the addition of completely new products and content, we developed a separate store from the original. We created a new design, selecting fonts and colors that conveyed the adult yet child-friendly nature of the products. We custom designed the inner pages based on the homepage layout, and created an Instagram feed to integrate the large social media following of the brand to the new website.

A lifestyle brand for babies

With Honeyed’s lifestyle pictures featuring babies using their products, we created an impactful new website that captures the company’s tone and purpose. The redesign includes fully customized pages (like the contact page below) unlike any available in Shopify themes, which perfectly capture the Honeyed difference.