We optimize your website and improve your rankings in search engines results
Search Engine Optimization (SEO) is the name of all the techniques used to improve a website’s performance in the search engine results of Google or Bing. The goal is to enable more businesses or clients to find your services by a combination of 2 methods: optimizing the pages on your website (on-page SEO) and increasing the online footprint of your website (offsite SEO).
SEO Methodology
There are 3 major components to a successful SEO campaign: keyword research, on-site SEO and offsite SEO.
Keyword Research
This is the process of determining what search terms people are using to find products or services similar to your business, in your location. Using search data, we determine the most relevant keywords or search terms to optimize for.
On-Page SEO
This part of the campaign implements the results of the keywords research, by adding relevant search terms to the website’s source code (as meta descriptions and titles, or in the background of pictures, etc.), as well as on more visible elements of the site such as in titles and permalinks. In this stage, we also perform a technical optimization of the site by improving its performance and page load speed.
Offsite SEO
This is the process of promoting the website on the world wide web to increase its online footprint. With a combination of directory submissions and quality backlinks, we allow search engines to recognize your website and business for the search terms we’re targeting, which in turn improves the site’s relevance in search engine results.
Frequently Asked Questions
Do you guarantee page 1 rankings?
While we do not guarantee page 1 rankings, we are experts at semantically and technically optimizing websites and regularly achieve great results for our clients. We always aim to improve your search engine rankings, but it’s always good to keep in mind that the true aim of an efficient SEO campaign is to generate more business. With the variation of techniques we use, it’s likely that you will see increases in the number of potential leads that contact you even if your website does not rank on page 1.
Why is SEO so expensive?
A good SEO campaign takes time to implement. There may be other packages out there that are cheaper and promise you results, but we perform SEO seriously, without taking shortcuts, and by following Google’s guidelines. Implementing a serious SEO strategy is the only guarantee that your website will not be penalized because of blackhat SEO techniques and will keep performing well no matter what algorithm changes search engines make in the future.
I’m already ranking. Why should I keep my SEO campaign beyond the minimum 6 months term?
SEO is a cumulative process. Once our campaign yields results, the goal becomes to maintain your position. While you may choose to cancel the campaign after the minimum term, abandoning your SEO campaign means that over time, your rankings will inevitably decrease, because your competitors will keep optimizing their websites and trying to outrank you, and because search engines will keep rolling out new requirements that websites have to follow to rank well.
Thinking about a new project?
We design websites and online stores for modern, ambitious and driven brands. If that sounds like you, contact us to tell us more about your project.
